Death of an Ipod

Lasted 2 years. Something that costly should last for at least 10. What a waste.

Jobs and co. should concentrate more on making the battery/hard disk of their hdd based mp3 players last longer. With the newest additions to the Ipod stable making headlines all over web, I cannot help but wonder, what is wrong with these electronics companies. I can't believe that the life of a costly gadget is so low. Even if you account for the frequency of upgradation of gadgets by the west, 2 years is still too low. Maybe a flash based player would have better. I am sure even with the upper limit of the read/write cycles, the flash memory chip would have lasted much longer than 2 years. Worst of all, the Ipod was a gift.
Or maybe its just that I was one of the unlucky few to have an Ipod die prematurely. Either ways, a robust and sturdy mp3 player, with the looks of the Ipod, without the insane price tag, would be hitting the sweet spot. Hoping the big guys get the message fast.